What’s the difference between selling and marketing? Selling is the exchange of cookies for money. Marketing is all the creative promotional activities that drive those sales. The more marketing, the more cookies customers buy!
Ready for Success: Uniform Promotion
Win a Cookie Boss Hat!
January 10-February 11
First step to a successful Cookie Program is looking the part!
Is her uniform ready to participate in the Cookie Program? Send us a picture of your Girl Scout in uniform by February 11 for a chance to win 1 of 15 Cookie Boss hats!
Need to purchase a uniform? Take advantage of these opportunities through February 11:
- Receive a free fun patch with a full uniform purchase. Limited to first 50 girls.
- Receive free shipping on all uniform pieces.
Offers not valid through www.girlscoutshop.com.
Your Girl Scout Troop has decided to have a cookie booth to expand their Cookie Program experience and work toward their goals, now what?
This Cookie Booth Kit will provide you information and ideas to ensure you and your girls have a great experience whether in-person or online!
What it includes:
- Supplies List
- Recording your Sales
- Booth Inventory
- Graphics and Signs
Social Media Toolkit
The GSDH Social Media Toolkit helps you find the right words (and pictures) to raise awareness about the Girl Scout Cookie Program. It’s social media planning made simple!
Action steps to help you get started — and get sharing:
Create a social calendar that covers different phases of the cookie season, from rallies to booth events.
- Invite girls to join you in brainstorming ideas for social posts that get the attention of cookie fans.
- Take the opportunity to celebrate your troop’s achievements on social media.
5 for 5
When customers buy 5 boxes of cookies, they can enter into an online drawing to win 5 cases (60 boxes)! GSDH will provide the cookies to the winners at no cost to troops participating. The 5 for 5 Promotion was designed to not only give customers a fun chance to win more cookies, but also help girls and troops increase their cookie sales.
When customers buy 5 boxes of cookies, they can enter into an online drawing to win 5 cases (60 boxes)!
Troops that sell to the 5 winners will also receive 5 cases of cookies to donate to a place of their choice. Winning troops will also receive a $25 GSDH retail gift certificate.
Here’s how it works:
- Troops and girls can print the flyer and entry cards to promote the contest at cookie booths (or anytime they are selling cookies).
- Troops add their five digit troop number as the unique code on the business cards.
- When a customer purchases five or more boxes they are given a business card. A customer can enter the contest for every multiple of five boxes purchased.
- Five winners will be announced on Girl Scouts Dakota Horizons Facebook page on April 1, 2022.
- GSDH will provide cookies and facilitate pickup with the winners.
Wow Your Wheels
Just for girls!
When girls share how they use creative marketing to take their business on the go, they’ll receive a Cookies on the Go patch.
More details coming soon.
Heroes on the Horizon
Girl Scouts have a long tradition of making the world a better place and knowing the importance of community service and the value of giving back! During the Cookie Program, this can be achieved through our Heroes on the Horizon donation program.
Heroes on the Horizon encourages girls to ask customers/businesses to donate as little as $5 so cookies can find their way to military organizations, first responders and other local heroes throughout GSDH.
What a sweet deal! Encourage customers to buy one box of cookies for themselves and another to igve - through the Heroes on the Horizon program. Amp up your Heroes on the Horizon contributions by using this box wrap. Printed copies will also be available in our Council Cookie Cupboards.
GSDH facilitates the delivery of cookies purchased through the Heroes on the Horizon program with organizations such a VA Hospitals, military outreach clinics, Feeding America/Backpack Program and several first responders throughout the council.
All Heroes on the Horizon donations count towards girl rewards and troop proceeds.
Record a Booth Contest
Just for Troop Cookie Coordinators!
This season, for every time you use the Booth Recorder, you’ll be entered to win 1 of 5 “All I want in life are Girl Scout Cookies” cookie jars.
Girl Scout Cookie gear is available to help promote your business whether walking in your neighborhood or at a cookie booth.
Visit the GSDH Retail Services to learn how to purchase these items and more.