What is brand?
Our brand is not just a logo, a visual
identify, or a product. It is the personal connection and experience
that people associate with Girl Scouts Dakota Horizons, including our
programs, services, marketing, and reputation.
Why is it important to protect the brand?
It is critical
to protect the brand for financial reasons and for the sake of our
organization's recognition, reputation, and credibility.
What is copyright?
Copyright is a law that gives the
owner of a work (like a photo, song, or written material) the right to
say how other people can use it. With copyright, a work can be copied
only if the owner gives permission. Copyright laws help Girl Scouts
Dakota Horizons protect our marketing assets.
The same laws protect the visual and linguistic property of other
organizations/companies. Copyright infringement is the use,
reproduction, distribution, display, or performance of works protected
by copyright law without permission. Do not infringe on copyright!
What does trademark mean?
A trademark is a word, phrase,
symbol, and/or design that identifies and distinguishes the source
of the goods of one party from those of others. Logos, photographs,
symbols, designs, words, phrases, and even non-traditional elements
like sounds, smells, and colors, can be trademarked. Trademarks
protect the intellectual property and use of specific ideas and
symbols, as well as the trademark owner's brand.
Visit the GSUSA website for detailed information
about Girl Scout copyright and trademarks.
What is a servicemark or lockup?
The lockup, or
servicemark, is the final form of our logo, with all its elements.
Only council names (e.g. Girl Scouts Dakota Horizons) and Higher
Awards may be locked into the servicemark. Only GSUSA can create
lockups/servicemarks. See the Graphics and Logos section below.
Do I need permission to use badges and other Girl Scout symbols on
my website or marketing materials?
Yes! The use of official insignia
(all of which are trademarked) is highly restrictive. Please review
the copyrights and trademarks
Do I need permission to use the Girl Scout logo on my Girl Scout
troop/group or service unit website?
Yes! Please work
directly with staff for approval and assistance. Our Marketing
Manager can assist with website needs.
Do I need permission to use the logo on patches, T-shirts, banners,
or promotional materials?
Yes! See the T-shirts, Patches
and Branded Items dropdown for details. For additional questions,
please contact email@example.com.